.png)
Oakbrook Terrace, IL – November 22, 2025: CarDr, a pioneering force in automotivediagnostic and appraisal technology, proudly announces the appointment ofRobert J. Gorincen as the new Vice President of Sales and Marketing. With more than a decade of extensive experience in driving commercial growth, optimizing sales strategies, and delivering exceptional customer engagement, Robert is set to bring transformative leadership to CarDr’s executive team. His background in automotive and software solutions perfectly aligns with CarDr’s mission to equip dealers with state-of-the-art tools for accurate, efficient, and profitable vehicle appraisals.
In his new role, Robert will be instrumental in leading CarDr’s initiatives to expand market presence, boost customer engagement, and enhance dealer profitability through innovative appraisal technology. Known for his strategic insights and results-driven approach, he has consistently demonstrated success in creating and implementing commercial growth strategies that drive both revenue and customer satisfaction. His commitment to customer-centric solutions has enabled him to thrive in high-impact roles across automotive and technology sectors, making him a natural fit for CarDr’s dynamic team.
"I am thrilled to join CarDr and work with a team dedicated to revolutionizing vehicle diagnostics and appraisals in the automotive industry," Robert said. "CarDr’s innovative appraisal solutions provide dealers with a powerful tool to reduce costly oversights, enabling them to make more accurate appraisals and ultimately boost profitability. I look forward to helping dealers unlock the full potential of their appraisals, improving both operational efficiency and customer experience."
With CarDr’s technology, dealers can detect vehicle issues that may otherwise go unnoticed during traditional appraisal processes, helping them avoid potentially costly mistakes. Under Robert’s leadership, CarDr plans to further expand its offerings and refine the appraisal platform to better serve dealerships and customers alike, providing greater transparency and accuracy throughout the appraisal process.
"We are delighted to welcome Robert tot he CarDr family," said Parry Singh, CarDr’s Founder & CEO. "His expertise in sales effectiveness and commitment to customer-focused innovation will be instrumental as we continue to expand and adapt our offerings to meet the needs of modern dealerships. We’re confident that Robert’s leadership will further solidify CarDr as a trusted partner to dealers in achieving profitability through enhanced appraisal accuracy and customer engagement."
Robert holds an MBA from the Mendoza College of Business at the University of Notre Dame and a Master’s in Digital Technology from Valparaiso University. Additionally, he is certified in Design Thinking from MIT’s Sloan School of Management. Robert has been recognized with multiple industry awards for his innovative contributions to sales and marketing, underscoring his commitment to excellence.
With Robert’s leadership, CarDr aims to empower dealers with more precise and reliable tools that address the growing demand for transparency and accuracy in automotive appraisals. Dealers using CarDr’s technology can anticipate not only increased customer trust but also enhanced operational efficiencies that support long-term success.
For more information on CarDr and its suite of automotive solutions, please visit www.cardr.com.
CarDr is a leading provider of automotive diagnostic and appraisal technology, specializing in innovative solutions that empower dealerships to conduct precise and profitable vehicle appraisals that supplements the demand data from inventory management solutions. Through advanced diagnostic tools and proprietary software, CarDr enables dealers to detect critical issues, avoid costly errors, and build trust with customers by providing transparent, data-driven insights. Headquartered in Oakbrook Terrace, IL, CarDr is dedicated to transforming the appraisal process to meet the evolving needs of the automotive industry, helping dealerships optimize operations, improve profitability, and deliver outstanding customer experiences. For more information, visit cardr.com.
